What is Email Marketing?
Email marketing or if it becomes marketing via electronic mail is one of the most powerful methods to sell or build customer and potential customer loyalty to the product or service offered.
Email marketing at the individual level (in this case online business people) is done by building a list, namely by first offering free products to our web / blog visitors.
I'm sure you must have often come across certain sites that offer a free product on the condition that you enter your NAME and EMAIL before you can download the product. Well, this is the first step that the product owner takes in building a list of potential customers (leads) for the paid products he will offer later.
The offer email sent will not be considered SPAM (unwanted) because the recipient is already aware of the consequences of entering a name and email to receive a free product as well as info / newsletter from us as the product owner.
To facilitate the process of sending emails to potential customers, we use an important tool called Autoresponder.
How to get started Email Marketing?
To start email marketing you need special software or services that are deliberately designed to make it easier for you to start sending emails containing your attractive offers in order to get responses and leads.
What is an Autoresponder?
Autoresponder is a software or script installed on a website that functions to capture visitor data and enter it into the database list and then send emails periodically that have been previously set. With an autoresponder, you're like having a personal assistant who works to serve your web visitors non-stop and you don't need a salary.
Visitors will be followed up by the autoresponder machine without your intervention anymore. Imagine if there were thousands of visitors and you wanted to follow up one-on-one manually then I believe your time, effort, and costs would be wasted. By using an autoresponder machine, everything can run automatically with the work of setting up the autoresponder at the beginning only.
With an autoresponder, you can also send "sudden" emails that usually contain time-limited information in a short time to your entire list. Imagine if in your list there are already registered 100,000 people, then in just a matter of seconds you can send an email to all these people with the help of an email broadcast facility in the autoresponder.
What's even more amazing is that you only need to make 1 (one) email concept every time you want to convey information to your member list, but the email will be sent to all member lists of thousands of people and each person who receives the email will be named appropriately so that psychologically it feels as if only he was sent the email. This is also one of the features of the autoresponder engine, namely personalized emails or emails that seem personal.
Where to get Free Autoresponder?
The price of autoresponder service providers varies, depending on the features and facilities provided. Here are 3 (three) autoresponder service providers with the most users:
Aweber : $10 – $130 per month (http://www.aweber.com/pricing.htm)
GetResponse : $18 – $145 per month (http://www.getresponse.com/pricing)
TrafficWave : $17.95 per month (http://www.trafficwave.net/pricing.html)
Pretty expensive too, right? Don't worry, if you don't want to reach into your pocket then you can still use the free AUTORESPONDER service. One that is close in quality to paid autoresponders (according to some members who already use it) is ListWire.
How to use ListWire for online business with email marketing system as discussed above? It just so happens that I have made a step-by-step guide that you can get on this site.
May it be useful for you.
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